Andy Fitzgerald

User Experience Designer

I am an independent user experience designer with applied expertise in design research, information architecture, interaction design, and usability testing. Previously at Übermind, Deloitte Digital, and frog design.


Over the course of my career I have honed a set of diverse and complementary user-centered design practices. Whether as an individual contributor or as a team leader, I tailor my design approach to the performance needs of my client and the experience needs of their users.

Design Research

Information Architecture & Content Strategy

Interaction Design

Prototyping & Usability Testing

“Andy is one of those systems thinkers with a diamond-saw for a mind. He's great at finding the fundamental patterns, the underlying structures, and the repeatable themes that gives a good system solution its legs.”

– Matt Conway, Creative Director, frog

Selected Clients

I have worked with organizations of all sizes in finance, healthcare, retail, media, transportation, government, and education. Seattle is my home base, but my clients can be anywhere in the world.

Case Studies

I work closely with stakeholders and client teams to create elegant design solutions that meet and exceed user needs and business goals. These case studies illustrate my user-centered design approach on projects which are currently in-market. If you'd like to learn more about non-confidental aspects of my design approach and process on more recent work, please do get in touch.

Showtime Anytime: Android App

  • Forged stakeholder alignment through education & empathy
  • Created detailed interaction design for phone and tablet
  • Led proactive collaboration across visual design, engineering, and QA

FOX Sports 2 Go: Design Research

  • Designed and co-conducted user interviews
  • Led collaborative research synthesis sessions
  • Led co-creation of evidence-based personas and scenarios

“I can’t speak highly enough of Andy’s project work and leadership at the Simpson Center for the Humanities. He has facilitated much more than a re-architecting of our website; he has catalyzed a re-thinking of our entire approach to communications in a networked world.”

– Miriam Bartha, Director of Graduate Programs, UW Bothell

Speaking & Writing

I’m a firm believer in the importance of actively contributing to the design community. I write about experience design and information architecture at Language + Meaning + UX Architecture, and have given talks and workshops all over the world.

      Let's Work Together!

      Do you have a challenging project that needs detailed UX design work? If so, let's talk!