Andy Fitzgerald

User Experience Designer

I am a freelance user experience designer with applied expertise in design research, information architecture, interaction design, and usability testing. Previously at Übermind, Deloitte Digital, and frog.

Expertise

Over the course of my career I have honed a set of diverse and complementary user-centered design practices. Whether as an individual contributor or as a team leader, I tailor my design approach to the performance needs of my client and the experience needs of their users.

Design Research

  • Contextual inquiry
  • User interviewing
  • Competitive analysis
  • Heuristic evaluation
  • Design research synthesis
  • Archetypes & Personas

Information Architecture & Content Strategy

  • Domain modeling
  • Taxonomy creation
  • Navigation design
  • Content auditing
  • CMS architecture
  • Metadata modeling

Interaction Design

  • Digital ecosystem mapping
  • User journey mapping
  • Wireframing
  • User stories
  • Experience mapping
  • Motion design

Prototyping & Usability Testing

  • Low-fidelity prototyping
  • Interactive prototyping
  • HTML & CSS prototyping
  • Usability test planning
  • Local & remote moderation
  • Test results synthesis

“Andy is one of those systems thinkers with a diamond-saw for a mind. He's great at finding the fundamental patterns, the underlying structures, and the repeatable themes that gives a good system solution its legs.”

– Matt Conway, Creative Director, frog

Selected Clients

My clients have included firms of all sizes in finance, healthcare, retail, media, transportation, government, and education. Seattle is my home base, but I work with clients all over the world.

Case Studies

I work closely with stakeholders and client teams to create elegant design solutions that meet and exceed user needs and business goals. These case studies illustrate my user-centered design approach on projects which are currently in-market. If you'd like to learn more about non-confidental aspects of my design approach and process on more recent work, please do get in touch.

Showtime Anytime: Android App

  • Forged stakeholder alignment through education & empathy
  • Created detailed interaction design for phone and tablet
  • Led proactive collaboration across visual design, engineering, and QA

FOX Sports 2 Go: Design Research

  • Designed and co-conducted user interviews
  • Led collaborative research synthesis sessions
  • Led co-creation of evidence-based personas and scenarios

“I can’t speak highly enough of Andy’s project work and leadership at the Simpson Center for the Humanities. He has facilitated much more than a re-architecting of our website; he has catalyzed a re-thinking of our entire approach to communications in a networked world.”

– Miriam Bartha, Director of Graduate Programs, UW Bothell

Speaking & Writing

I’m a firm believer in the importance of actively contributing to the design community. I write about experience design and information architecture at Language + Meaning + UX Architecture, and have given talks and workshops all over the world.

      Let's Work Together!

      Do you have a challenging project that needs detailed UX design work? If so, let's talk!