Andy Fitzgerald

User Experience Designer

I am a freelance user experience designer with applied expertise in design research, information architecture, interaction design, and usability testing. Previously at Übermind, Deloitte Digital, and frog.


Over the course of my career I have honed a set of diverse and complementary user-centered design practices. Whether as an individual contributor or as a team leader, I tailor my design approach to the performance needs of my client and the experience needs of their users.

Design Research

  • Contextual inquiry
  • User interviewing
  • Competitive analysis
  • Heuristic evaluation
  • Design research synthesis
  • Archetypes & Personas

Information Architecture & Content Strategy

  • Domain modeling
  • Taxonomy creation
  • Navigation design
  • Content auditing
  • CMS architecture
  • Metadata modeling

Interaction Design

  • Digital ecosystem mapping
  • User journey mapping
  • Wireframing
  • User stories
  • Experience mapping
  • Motion design

Prototyping & Usability Testing

  • Low-fidelity prototyping
  • Interactive prototyping
  • HTML & CSS prototyping
  • Usability test planning
  • Local & remote moderation
  • Test results synthesis

“Andy is one of those systems thinkers with a diamond-saw for a mind. He's great at finding the fundamental patterns, the underlying structures, and the repeatable themes that gives a good system solution its legs.”

– Matt Conway, Creative Director, frog

Selected Clients

My clients have included firms of all sizes in finance, healthcare, retail, media, transportation, government, and education. Seattle is my home base, but I work with clients all over the world.

Case Studies

I work closely with stakeholders and client teams to create elegant design solutions that meet and exceed user needs and business goals. These case studies illustrate my user-centered design approach on projects which are currently in-market. If you'd like to learn more about non-confidental aspects of my design approach and process on more recent work, please do get in touch.

Showtime Anytime: Android App

  • Forged stakeholder alignment through education & empathy
  • Created detailed interaction design for phone and tablet
  • Led proactive collaboration across visual design, engineering, and QA

FOX Sports 2 Go: Design Research

  • Designed and co-conducted user interviews
  • Led collaborative research synthesis sessions
  • Led co-creation of evidence-based personas and scenarios

“I can’t speak highly enough of Andy’s project work and leadership at the Simpson Center for the Humanities. He has facilitated much more than a re-architecting of our website; he has catalyzed a re-thinking of our entire approach to communications in a networked world.”

– Miriam Bartha, Director of Graduate Programs, UW Bothell

Speaking & Writing

I’m a firm believer in the importance of actively contributing to the design community. I write about experience design and information architecture at Language + Meaning + UX Architecture, and have given talks and workshops all over the world.

      Let's Work Together!

      Do you have a challenging project that needs detailed UX design work? If so, let's talk!